Cookie policy

We want to offer you a user-friendly website with relevant content. To allow us to do this, we use technologies that can collect information about you and about how you and other visitors use the Website.

This policy is intended to create transparency and give you a full overview of what the processing of your data involves, what you should be aware of, and what options you have to avoid the processing of your data.

Processing of personal data via cookies

Our use of cookies can involve the processing of personal data, and we therefore recommend that you also read our privacy policy, which describes your rights and how we process personal data.


When you use the Website and when you click either ‘Accept selected cookies’ or ‘Accept all cookies’ on our cookie banner the first time you visit the Website, you give your consent to us to use the cookies. You can withdraw or change your consent by deselecting cookies and you can block cookies in your browser. Please note that you are not able to remove ‘necessary cookies’ unless you have deselected cookies in your browser settings, as they are required for the Website to function.

What are cookies?

Cookies are small text files that the Website can place on your computer’s hard drive, smartphone or other electronic device. However, in this policy and in regard to consent, the word ‘cookies’ also refers to other types of automatic data collection, eg. via flash cookies (local shared objects), web storage (HTML5), Javascripts or cookies placed on your computer through the use of other software. The word ‘cookies’ also refers to information about IP and MAC addresses and other information about your device.

There are two basic types of cookies: ‘temporary’ and ‘permanent’. Temporary cookies are linked to each specific visit you make to the Website and are automatically deleted when you close your web browser. Permanent cookies, however, are stored on your computer or device. Permanent cookies are deleted automatically after a certain period of time but will be renewed each time you visit the Website.

How to refuse and delete cookies

If you don’t want the Website to place or read cookies on your computer or device, you can change or withdraw your consent at any time by deselecting or blocking cookies in your browser. How to do this depends on which browser you use. Remember that if you use multiple browsers, you must change or block cookies in all of them.

You can deselect all cookies which are not necessary for the Website to function.

As a user, you should be aware that the Website will perhaps not work optimally if you delete or block cookies.

Privacy Policy

Who we are: In this Privacy Policy references to "we”, “our” and “us" are Four Ashes Limited a company incorporated in England and Wales with registered number 0974781 and having its registered office at 8 Sackville Street, London, W1S 3DG.

Data protection: We hold all personal data in accordance with the UK Data Protection Act 2018 and your personal data will not be transferred outside of the UK.

Changes: Our privacy policy is regularly reviewed to make sure that we continue to serve your privacy interests. We reserve the right to modify or otherwise update this privacy policy and these changes will be posted on our website. We encourage you to visit this page from time to time to ensure that you are aware of any changes we may have made.

How to find out more: If you have any concerns regarding our processing of your personal data or are not satisfied with our handling of any request made by you, or would otherwise like to make a complaint, please contact us at

What information we collect and how, including cookies information

By filling in this online form, you are agreeing that we can hold and process your personal data in relation specifically to the West Midland Interchange project. We will share your personal data with the West Midlands Interchange team for evaluation purposes only. Your identifiable, personal data will not be used for any other purposes without your consent.

The lawful purpose for collecting your data is outlined under Article 6 UK GDPR 1(a) namely, that you have “given consent to the processing of his or her personal data for one or more specific purposes”. These purposes are to:

  • Send you updates about the project (where you provide us with your contact details).
  • Contact you to ask you more about the comments you have made if you have provided us with your contact details.
  • Send you information relating to opportunities arising out of the development including, but not limited to, community investment, job vacancies, letting and other commercial opportunities (where you have made such a request and provide us with your contact details).
  • Information volunteered by you: The information we collect via this website may include any personal details you type in and submit (such as your name, address, email address, e) and the contents of any correspondence you send to us.
  • IP addresses & usage data: The information we collect via this website may also include your IP address (this is the individual identification number that is assigned to your computer when connected to the Internet) and website browser details, both of which are automatically logged by our web ser This information is collected by our website host in the United Kingdom.
  • Cookies: This website collects data which allows us to recognise you, your preferences and how you use this websi This information is collected by ‘session cookies’ and ‘persistent cookies’. Cookies are small strings of data stored in your device’s temporary memory when you navigate around our website. Session cookies are deleted when you close your browser, but persistent cookies are not. Our cookies do not store your email address or other personal information. You can refer to Four Ashes Limtied cookie policy for further information. Please note that we may combine personal data we receive from other sources with personal data you give to us and personal data we collect about you. This may include, but not be limited to, information you provide while attending one of our events, by signing up to receive our newsletter or through telephone, email or other forms of correspondence.
  • Data storage: We will store your data for the duration of the programme delivery for the West Midland Interchange project and for a maximum of a further 12 months unless you unsubscribe from our notification service or ask to be removed from our database records; in either case, your data will be permanently deleted within one month of that request. All data will be deleted 12 months from the date of final programme delivery.
What we do with your information
  • Statistical analysis: The IP addresses logged by our website server and the other details we collect about your use of our website may be used by us to perform technical diagnosis of our website’s performance and to analyse traffic data (so as to gauge interest in our website and our services and to ensure our servers are up to the job). Data where this might apply includes use of Google Analytics and other social media providers.
  • Fraud & crime prevention: We may disclose your information to organisations involved in fraud and crime prevention in connection with the investigation of any alleged unlawful activities.
  • Other websites: This Privacy Policy only covers personal data collected via this web While we carefully select the websites to which we link, we are not responsible for the privacy practices or the content of those websites.
Email campaigns
  • Our email campaigns use open tracking, which allows us to monitor if our emails have been op We are required to provide this information to you. Should you no longer wish to be part of any email marketing campaign, we provide a facility for you to unsubscribe. If you do not unsubscribe, we will take this as your consent to continue to email you in full knowledge of this open tracking.
  • We will not pass your email details on to any third party for the purposes of marketing, canvassing or other promotional economic activity.
  • Stop direct marketing: You may unsubscribe from our email marketing list at any time by emailing or writing to us.
Your rights

Under UK GDPR Article 6 you have rights relating to your personal data. These are:

  1. The right to be informed: We will tell you what data is being collected, how it’s being used, how long it will be kept and whether it will be shared with any third parties.
  2. The right of access: You can submit subject access requests and we will provide a copy of any personal data we hold concerning you within one month of the request, unless your request can be shown to be manifestly unfounded, repetitive or excessive.
  3. The right to rectification: If the information we hold is inaccurate or incomplete, you can request that it be updated within one month of the request, unless your request can be shown to be manifestly unfounded, repetitive or excessive.
  4. The right to erasure: You can request that we erase your data in certain circumstances – for example, when the data is no longer necessary, the data was unlawfully processed, or it no longer meets the lawful ground for which it was collected. This includes instances where the you withdraw consent.
  5. The right to restrict processing: You can request that we limit the way we use your personal data eg. when you contest the accuracy of your personal data held or when you no longer use the service for which your data was originally collected, but the we need it to establish, exercise or defend a legal claim.
  6. The right to data portability: You are permitted to obtain and reuse your personal datayou’re your own purposes across different services. This right only applies to personal data that you have provided to data controllers by way of a contract or consent.
  7. The right to object: You can object to the processing of personal data that is collected on the grounds of legitimate interests or the performance of a task in the interest/exercise of official authority. We must stop processing information unless we can demonstrate compelling legitimate grounds for the processing that overrides your interests, rights and freedoms.
  8. Rights related to automated decision making including profiling: You are permitted to challenge decisions made with no human involvement, such as profiling, which uses personal data to make calculated assumptions about you and request a review of the processing you believe the rules are not being followed.

More information: You can find detailed information about your rights under UK Data Protection and detailed information on the General Data Protection Regulation (GDPR) on the UK Information Commissioner’s website: